AI adoption isn't a strategy

I'm Matt Seitz. I help business leaders go beyond AI hype to durable business impact.

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Nine in ten companies now use AI. The top 20% capture 7.2x the financial impact of everyone else combined. Instead of AI for it's own sake, winners are making decisions that drive competitive advantage.

Matt Seitz
Ironman cycling

I've spent 30 years at the intersection of business and technology, including leading Google's $16B retail search business. Now I build the AI Hub for Business at the University of Wisconsin.

I've completed four Ironmans and fifteen marathons, and I apply the same mindset to AI: set big goals, reach them through day-to-day excellence.

“Our attendees scored Matt's talk as one of the best of the show and the best keynote we've had in over 10 years. His passion for the topic, his delivery, and the power of the content made a real impression on me and my colleagues. And I'm writing this word for word, with no AI prompts.”

- Sean Campbell, Chairman, SPE Thermoset Division
Trusted by leaders at
Google McDonald's Abbott Intuit Exact Sciences Spectrum Brands
Featured in
The Wall Street Journal Associated Press

Talks that build AI knowledge and drive action

Clear, no-fluff sessions that make AI practical, built on real-world examples and research.

Matt keynoting
Keynote

Adoption Isn't a Strategy

AI adoption is widespread. Differentiation is not.
  • How organizational capabilities shape what AI can actually deliver
  • Why most AI benefits commoditize quickly, and which ones persist
  • How to spot when AI changes the rules of competition

Key takeaway: the ability to tell table-stakes AI from true strategic impact.

01

From Pilots to Sustained Impact

Easy to pilot. Hard to scale. The gap is rarely the technology.
  • Why data, workflow fit, and buy-in matter more than the model
  • How deploying AI differs from traditional AI rollouts
  • How to go from zombie pilots to lasting impact

Key takeaway: a deployment approach that determines whether AI scales or stalls.

02

Leading the AI Organization

Workforce adoption is uneven, and leadership makes the difference.
  • How to normalize AI use across the workforce
  • How to know where AI excels and where human judgment is required
  • How to lead when AI scrambles roles, skills and confidence

Key takeaway: the leadership practices that make AI stick.

03

The Promise and Pitfalls of AI in Marketing

AI is transforming marketing faster than any other function.
  • Capturing AI performance gains without compromising the brand
  • Where personalization creates value, and where it erodes insight
  • Using AI-generated content without sacrificing authenticity

Key takeaway: a playbook for leading marketing through AI's biggest opportunities and risks.

Formats: Keynote · Workshop · Strategy session

“Matt gave the keynote at our offsite. He made AI tangible, turning it from something intimidating into something exciting, and distilled complex concepts into clear, engaging insights backed by real research and examples. The session was rated 5 out of 5, and people left energized, confident, and ready to treat AI as an ally rather than something to fear.”

- Eduardo Weinstein, Director, Intuit

“Matt was an insightful, thought-provoking speaker on AI and Automation, and our team loved his vivid storytelling and conversational style. His relatability makes him someone we'll reach out to again and again to get smarter and better.”

- Tom Mottola, Global IT Director, Abbott